FRYE x VCU
The Ask
VCUArts Fashion collaborated with Frye to create a content creation contest for students. We were tasked with showcasing the boot while also showing off life at VCU. Madison Lothamer and I created two reels and 9 photos for the collaboration.
Skills
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To create this content, I had to collaborate with multiple parties. First being my partner, Madison Lothamer, second being VCUartsfashion, and third being the team at Frye.
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During brainstorming and execution of the content, we had to make sure it aligned with the theme of the contest and represented us as students at VCU.
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We were responsible for entirety of the photoshoots and editing for the content.
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This project required knowledge of social media trends, consumer identify, and platform engagement.
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Videos were edited using software like CapCut and Adobe Express
The Product
The Outcome
Madison and I were able to deliver quality and relevant content to the FryexVCU campaign. While we did not win first place, we gained irreplaceable experience and connection with a highly regarded brand.
