About
Fiona Gilbert is a young creative from Richmond VA whose work blends design, strategy, and storytelling. With a foundation in fashion merchandising, she approaches each project with both analytical precision and artistic intuition. Her process balances concept and practicality, translating mood, texture, and emotion into clear visual and retail experiences.
Currently completing her B.A. in Fashion Merchandising at Virginia Commonwealth University, Fiona explores how creativity can serve both meaning and function. She values exploration, creation, and understanding, and aims to build a career defined by curiosity and care.
My Roots
I grew up in New Hampshire, spending my childhood on a lake where most days were filled with swimming, exploring, and creating outdoors. My early years were defined by freedom to learn through curiosity and hands-on projects. When I was ten, my family moved to Virginia, where I discovered new ways to express creativity and eventually pursued a degree in Fashion Merchandising at Virginia Commonwealth University. Those early experiences still shape how I approach design today, with a deep appreciation for process, place, and the act of making.
My Mission
“Through my passion for the arts and curiosity, I work to positively impact the spaces around me in an honest and versatile way that harbors a sense of growth and community within myself and others.”
My Values
Leadership
Versatility
Creativity
Enthusiasm
Growth
Quality
My logo
For my logo I thought that the mallard duck connects to my personal brand of growth and exploration. The mallard traditionally symbolizes resilience and adaptability while for me, it has become a symbol of self connection. They have been a constant comfort in my life, from when I was younger and would carry around a wooden mallard figurine, to right now, with the mallard decor in my apartment. Additionally, I am a lifelong animal adorer so I find it fitting to represent myself as one of my favorite animals. As I grow and change, learn and explore, I can recognize the constant presence of the duck as a place of grounding and familiarity.